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Strategy

Our understanding of cultural context shapes how we articulate a brand’s essence. We develop actionable strategies covering positioning, product development, communications planning, and campaigns. Using an audience-first approach, we build maps and personas that reveal new market opportunities and strengthen existing ones. We also design outreach strategies to ensure cultural resonance. Strategy can be delivered as a project or as ongoing support to maintain alignment with brand direction and communication goals.

'We worked with Special Projects to develop a plan to connect with our audience in the context of a changing marketplace. Kat's cultural insights and research helped us to understand future brand direction and how to engage meaningfully with our audience.'
- Manolis Daskalakis-Lemos, CEO and Creative Director, Serapis Maritime

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Special Projects exists to guide businesses to realise goals with respect to communities and individual wellbeing.